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2nd Padova IO Workshop | 13-14 May 2025
Meet Your Future 2025 - Thursday 15 May
"When customer involvement promotes innovation performance: The moderating roles of coordination mechanisms with customers and external collaboration strategies"
Published in the Journal of Business ResearchAuthors:Stefano Li Pira (University of Warwick)Anna Cabigiosu (Cà Foscari)Diego Campagnolo (dSEA University of Padua) While the innovation literature typically considers customers as pivotal sources of innovation, this study investigates how firms can
